Hailey Bieber Biography: Model, Rhode Founder and Beauty Mogul

November 5, 2026

Daniel Reed

Hailey Bieber is an American model and beauty entrepreneur best known as the founder of Rhode, the skincare brand e.l.f. Beauty acquired in a deal worth up to $1 billion in 2025. Born Hailey Rhode Baldwin on 22 November 1996 in Tucson, Arizona, she went from a childhood training in classical ballet to the runways of New York and Paris, then built one of the decade’s most successful celebrity-founded beauty brands — and in October 2026 she made headlines again by speaking candidly about the premenstrual dysphoric disorder (PMDD) she developed after giving birth to her son.

Quick facts

Full name: Hailey Rhode Baldwin Bieber
Born: 22 November 1996, Tucson, Arizona, USA
Nationality: American
Occupation: Model, entrepreneur, founder of Rhode
Known for: Rhode skincare, modelling, Drop the Mic
Spouse: Justin Bieber (married 2018)
Children: One son, Jack Blues Bieber (born 2024)

Early life and background

Hailey Rhode Baldwin was born on 22 November 1996 in Tucson, Arizona, to actor Stephen Baldwin — the youngest of the four Baldwin brothers — and Brazilian graphic designer Kennya Deodato Baldwin. Her maternal grandfather is the Brazilian musician Eumir Deodato, and she was named after Halley’s Comet. The family later moved to Nyack, New York, where she grew up and was homeschooled. She has one sister, Alaia Baldwin, who is also a model.

As a child she trained in classical ballet for around twelve years, including summers with American Ballet Theatre and time at Miami City Ballet, and she dreamed of dancing professionally. A foot injury ended that ambition, and she was discovered for modelling at 16 — the injury that closed one door opened the one she would walk through.

Modelling career

Bieber signed with Ford Models as a teenager, and her first commercial campaign was for French Connection in winter 2014. She made her runway debut in October 2014, walking for Topshop and Sonia Rykiel, and went on to front campaigns for Guess, Ralph Lauren, Tommy Hilfiger, Levi’s and UGG. She signed with IMG Models in March 2016, and in 2023 she was named to the Forbes 30 Under 30 list for art and style.

Alongside modelling she moved into television, co-hosting the TBS music-battle show Drop the Mic with Method Man from May 2017. In May 2025 she landed her first solo American Vogue cover — the summer issue, photographed by Mikael Jansson — having previously appeared on the magazine’s cover with her husband in 2019.

Rhode: from three products to a billion-dollar brand

Bieber founded Rhode on 15 June 2022, naming the brand after her middle name and launching with just three products: Peptide Glazing Fluid, Barrier Restore Cream and Peptide Lip Treatment. The minimalist, “glazed skin” positioning caught on fast, and the line expanded into colour cosmetics with Pocket Blush in June 2024.

The brand’s scale became clear on 28 May 2025, when e.l.f. Beauty announced it would acquire Rhode in a deal worth up to $1 billion. The sale closed on 5 August 2025, and Bieber stayed on as founder, chief creative officer and head of innovation, as well as a strategic beauty adviser to e.l.f. Her model-to-founder arc mirrors that of Kim Kardashian, whose SKIMS brand followed a similar path from personal brand to billion-dollar business. Rhode entered Sephora on 4 September 2025 — its first retail expansion, across the United States and Canada — and in September 2026 rolled out to Sephora stores in 19 European countries. In 2026 Rhode was named number 35 on Fast Company’s list of the world’s most innovative companies, and in January 2026 Bieber received the Style Trailblazer Award at the WWD Style Awards.

Personal life and health

Bieber married pop star Justin Bieber at a New York City courthouse on 13 September 2018, after getting engaged that July; the couple held a second, religious ceremony on 30 September 2019 in South Carolina. They announced they were expecting their first child in May 2024, and their son, Jack Blues Bieber, was born on 22 August 2024, with the birth announced the following day.

She has spoken openly about her health. In March 2022 she was hospitalised with stroke-like symptoms and later said she had suffered a transient ischemic attack — a mini-stroke — caused by a patent foramen ovale, a small hole in the heart, which she had surgically repaired. She has also discussed recurring ovarian cysts. In March 2025, on the SHE MD podcast, she revealed she had been diagnosed with premenstrual dysphoric disorder (PMDD) about six months after giving birth — a severe, hormone-based mood disorder that is a more intense form of premenstrual syndrome, and distinct from postpartum depression.

Why Hailey Bieber is in the news in November 2026

Bieber returned to the headlines in late October 2026 with a Women’s Wear Daily profile, published on 30 October, in which she revisited her PMDD diagnosis and her frustration at how little research and conversation surrounds women’s health. “After I had my son, I struggled with [PMDD] a bit, and there’s just not a lot of conversation or research around it,” she told the magazine, describing the experience as a “lonely journey” that sharing has made less so. The profile also announced that Rhode would commit $5 million over three years to the Foundation for Women’s Health, the brand’s largest philanthropic investment to date, with $1 million of it establishing the foundation’s Evergreen Fund. Days later, on 2 November 2026, she attended the CFDA Fashion Awards in New York, presenting an award in a gold Saint Laurent look.

Net worth snapshot

Hailey Bieber’s net worth is estimated at around $300 million in 2026, with published estimates ranging from $300 million to $400 million — built almost entirely on the Rhode sale to e.l.f. Beauty. The full breakdown, including why the $1 billion deal did not make her a billionaire, is in Hailey Bieber’s net worth.

Frequently asked questions

How old is Hailey Bieber?

Hailey Bieber was born on 22 November 1996, making her 29 years old in November 2026.

What is Hailey Bieber best known for?

She is best known as the founder of the skincare brand Rhode, which e.l.f. Beauty acquired in a deal worth up to $1 billion in 2025. Before that she built a modelling career with campaigns for Guess, Ralph Lauren and Tommy Hilfiger, and co-hosted the TBS show Drop the Mic.

What did Hailey Bieber say about PMDD?

In a Women’s Wear Daily interview published on 30 October 2026, Bieber said she was diagnosed with premenstrual dysphoric disorder (PMDD) about six months after giving birth to her son Jack Blues in August 2024. She called it a “lonely journey” and said there is too little research and conversation around women’s health conditions.

Is Hailey Bieber a billionaire?

No. Although e.l.f. Beauty acquired Rhode in a deal worth up to $1 billion, that was the maximum value for the whole company, split among its owners before taxes, with $200 million of it a conditional earnout. Her personal net worth is estimated at around $300 million.