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Hailey Bieber Net Worth 2026: $300 Million

Daniel Reed
Hailey Bieber headshot

Hailey Bieber’s net worth is estimated at around $300 million in 2026, with published estimates ranging from $300 million to $400 million. The fortune comes almost entirely from the sale of her skincare brand Rhode to e.l.f. Beauty in 2025 — a deal worth up to $1 billion for the whole company, of which her personal share was far smaller once co-owners, taxes and the conditional earnout are accounted for. Last updated: November 2026.

Who is Hailey Bieber?

Hailey Bieber is an American model and beauty entrepreneur who founded the skincare brand Rhode in June 2022. Born Hailey Rhode Baldwin on 22 November 1996, she modelled for Guess, Ralph Lauren and Tommy Hilfiger before building Rhode from three launch products into a brand e.l.f. Beauty bought in 2025. She is married to pop star Justin Bieber, and the couple’s son, Jack Blues Bieber, was born in August 2024. Read her full story in Hailey Bieber’s biography.

The Rhode deal: how the money breaks down

On 28 May 2025, e.l.f. Beauty announced a definitive agreement to acquire Rhode. The deal closed on 5 August 2025. Its structure is the key to understanding Bieber’s wealth — and why the “$1 billion sale” headlines were misleading about her personal fortune:

  • $600 million in cash paid at closing.
  • ~$200 million in e.l.f. stock — about 2.6 million newly issued shares — paid at closing.
  • Up to $200 million in earnout, payable only if Rhode hits growth targets over three years after closing.
  • Maximum total: $1 billion — for the entire company, not for Bieber personally.

Rhode had generated $212 million in net sales in the twelve months ended 31 March 2025, according to e.l.f.’s own announcement. Bieber stayed on after the sale as founder, chief creative officer and head of innovation, and as a strategic beauty adviser to e.l.f.

How the $300 million estimate is worked out

No Forbes or Bloomberg total net-worth figure for Hailey Bieber exists, so the estimate rests on the deal maths and third-party modelling — and it comes with a clear caveat. Her exact ownership stake in Rhode was never publicly confirmed; industry estimates generally put it at 50–70%. She co-founded the brand with Michael D. Ratner and Lauren Ratner, and other investors held stakes too.

At a 50% stake, her share of the $800 million closing payment would be about $400 million before tax, or roughly $309 million after estimated capital-gains tax. At a 70% stake, the after-tax figure would be closer to $433 million. That is the basis for the published range: Celebrity Net Worth puts her at around $300 million, while other outlets estimate $300–400 million.

Why the Rhode sale did not make her a billionaire

The “$1 billion” headline was the maximum value of the whole company, not a cheque to Bieber. Three things shrink it: the money was split among Rhode’s owners; a large share of it is in e.l.f. stock rather than cash; and $200 million of it is an earnout that may never be paid in full. Taxes take a further cut. Analysts quoted in fashion-industry coverage of the deal made the point plainly at the time: selling a company for $1 billion does not make its founder a billionaire. The same founder-equity maths sits behind other celebrity beauty fortunes — see Kim Kardashian’s net worth, built largely on SKIMS. Before the Rhode sale, her net worth had been estimated at around $20 million, from modelling and endorsements.

Career earnings timeline

  • 2014: Signs with Ford Models; first campaign for French Connection; runway debut for Topshop and Sonia Rykiel.
  • 2016: Signs with IMG Models; campaigns for Guess, Ralph Lauren and Tommy Hilfiger follow.
  • 2017–2019: Co-hosts TBS’s Drop the Mic with Method Man.
  • June 2022: Launches Rhode with three products; Pocket Blush follows in June 2024.
  • May–August 2025: e.l.f. Beauty announces the Rhode acquisition (28 May) and closes it (5 August) for up to $1 billion.
  • September 2025: Rhode launches at Sephora in the US and Canada — its first retail expansion.
  • September 2026: Rhode expands to Sephora stores in 19 European countries.
  • November 2026: e.l.f. reports quarterly net sales up 51% to $520.8 million, citing Rhode’s international expansion, and raises full-year guidance.

What Rhode is worth now

Rhode has kept growing inside e.l.f. In the quarter ended 30 June 2026 it contributed about $160 million to e.l.f.’s $479.4 million in quarterly net sales, and in the quarter reported on 4 November 2026 e.l.f.’s net sales rose 51% to $520.8 million, with Rhode’s international expansion cited as a driver. That growth matters for Bieber’s wealth twice over: it lifts the value of her e.l.f. shares and it drives the earnout payments.

Methodology

This estimate is built only from disclosed deal terms and published third-party modelling. The hard numbers — the $800 million closing consideration, the $600 million cash and ~$200 million stock split, the up-to-$200 million earnout, the $212 million in Rhode net sales and the 5 August 2025 closing date — come from e.l.f. Beauty’s own press release and SEC filing. The personal estimate — around $300 million, range $300–400 million — comes from Celebrity Net Worth’s modelling of her stake, cross-checked against other outlets. Her exact ownership percentage was never disclosed, so no figure here should be treated as audited. No Forbes or Bloomberg total net-worth figure for Hailey Bieber exists as of November 2026, and none is claimed here.

Frequently asked questions

What is Hailey Bieber’s net worth?

Hailey Bieber’s net worth is estimated at around $300 million in 2026, with published estimates ranging from $300 million to $400 million. The estimate is based on her share of the Rhode sale to e.l.f. Beauty.

How did Hailey Bieber make her money?

Almost all of it comes from Rhode, the skincare brand she founded in June 2022 and sold to e.l.f. Beauty in 2025 in a deal worth up to $1 billion. Before Rhode, she earned money from modelling — campaigns for Guess, Ralph Lauren and Tommy Hilfiger — and from hosting the TBS show Drop the Mic.

Did selling Rhode make Hailey Bieber a billionaire?

No. The $1 billion was the maximum value for the whole company, split among its owners before taxes, with $200 million of it a conditional earnout. Her personal share, after co-owners and taxes, is estimated at around $300 million.

How much did e.l.f. Beauty pay for Rhode?

e.l.f. Beauty paid $800 million at closing — $600 million in cash and about $200 million in e.l.f. stock — plus up to $200 million in earnout payments tied to Rhode’s growth over three years, for a maximum total of $1 billion. The deal closed on 5 August 2025.

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